BESTARORG side project — hardware

EduShelf:
new era of
better focus.

A smart study shelf for students who know they're not focusing — and can't fix it alone. It locks your phone away, runs your Pomodoro sessions, lights your desk, and tracks your progress.

FSE 301 Demo Day — runner-up 25 customer interviews ASU Polytechnic
01 — The problem

"You know you're not focusing — but don't know how to fix it"

That line came from a real student interview, and every engineering student we talked to recognized it instantly: the phone within reach, the missed homework that snowballs, the midterm that could have been an A+. Willpower isn't a system. EduShelf is.

02 — What it does

One shelf, a full focus system

Built on the same stack as our robots: ESP32, custom PCB, sensors, motors, and an LCD — engineered, not glued together.

03 — Customer development

We asked before we built

25
student interviews conducted by Asadbek — problem discovery, feature validation, and price testing
60%
said they loved the idea and would buy EduShelf

Customer development ran ahead of the hardware: 25 structured interviews with ASU students shaped the feature set — the phone lock and Canvas tracker exist because interviewees asked for them, not because we guessed. The plan: start local at ASU Polytechnic, expand across ASU campuses, then the Greater Phoenix area.

04 — Demo Day

Runner-up at FSE 301 Demo Day

Pitched live at ASU — and walked away with the runner-up certificate.

Asadbek pitching EduShelf at ASU FSE 301 Demo Day
The pitch — EduShelf on every screen in the room
Asadbek receiving the EduShelf Demo Day certificate
Collecting the certificate
Demo Day winners with certificates at ASU
Demo Day winners, Spring 2026
05 — The team

Three builders

Same BESTARORG DNA as CropSCOUT — different problem, same habit of building the whole thing ourselves.